Puja is made of little traditions that bring us closer. At home, making Naaru is one of them. Someone grates the coconut. Someone adds the molasses. Someone shapes the little rounds. Someone inevitably steals the first one. And together, the family celebrates these timeless traditions. This Puja, YELLOW celebrates these shared moments: the laughter, the making, the giving, and the joy of saving a few for those who aren’t there yet; for the sweetest part of Puja isn’t just what we make. It’s whom we make it with.

The mnemonic typography draws inspiration from Satyajit Ray’s iconic lettering for Devi, with the poster also integrated into the campaign set design.